People often struggle to decide what to blog about. This is particularly true for marketing and PR professionals because we have been taught to be slaves to the notion of flogging our products and services with on-message advertising and press releases; for most organizations, that's exactly the wrong way to blog. The first thing to ask yourself is “Whom do I want to reach?” For many people, the answer is a combination of buyers, existing customers, and influencers such as analysts and the media. Create meaningful earned conversations using a healthcare communications agency for your communications partner.
You need to find a topic that you are passionate about. If you aren't excited about the topic or if it feels painful to write, you're unlikely to sustain the effort, and if you do manage to keep going, the writing is likely to be forced. Most first-time bloggers try to cover too much. It is better to start with a narrow subject and leave room to expand. Be authentic. People read blogs because they want to find an honest voice speaking passionately about a subject. You do not have to be harsh or controversial if that is not your style. If you are interesting and provide valuable information, your readership will grow. Fully immersed yourself within the content and social space provided by a freelance medical writer for your organisation.
Who knows? You may be so good at this that you might want to make a career out of it. Don’t laugh. If you have a knack for persuading media to do your bidding, then you possess an extremely marketable skill. Perhaps you can hook up with a local P.R. firm on a part-time basis, or find a mentor who can teach you further techniques or steer clients your way. Maybe you can do pro bono P.R. work for charities or causes you believe in, or work as an intern for an established firm. A pr freelancer provides you with diverse and effective PR support to ensure your message gets heard every time.
In fact, I have an offer you may just want to take me up on. Remember that feature article I wrote on the subject of interning? I was deadly serious about it. If you feel you can benefit from a tour of duty as an intern, I’ll take you on at my firm in Los Angeles. Really. No kidding. Write to me at the address given in the Acknowledgments and tell me about yourself and why you’d like to intern at my company. Of course it’s not a paid position, but you will get priceless hands-on experience at a top P.R. firm, learning from the professionals on my staff. Many a healthcare marketing agency will specialise in strategic communications spanning media relations, social media management and digital marketing.
There is no real education without experience. This is a golden opportunity to gain that experience. Drop me a line. I do have openings, and I would love to hear from you. A top healthcare pr agency in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
Also, if you like doing P.R. or learning more about it, I suggest you subscribe to the various professional journals, enroll in workshops, join professional associations, or take a college course. These kinds of activities can’t help but improve your mind as well as your business.