Today, companies aren’t the only ones who control brand messages. On the web, consumers have a lot of clout and their opinions are powerful. They aren’t afraid to say what they think, either, and they can be downright negative and trash your brand. A branding agency london communicates your uniqueness, your voice and your values in a way that is visually appealing.
What’s more, because of the instantaneous nature of the Internet, it can all happen quickly. The brand you’ve taken months or years to build can be compromised in a matter of days, hours, or even minutes. For example, no less a brand than the mighty Proctor & Gamble had to scramble to put out Internet fireworks over the safety of its Pampers Dry Max diapers, when some moms started believing that the diapers caused rashes and even chemical burns on their babies. A dedicated creative agency can provide a wide variety of services depending on their clients particular needs.
It started when one particularly vociferous mom started a Facebook page with the headline “P&G, Bring Back the Old Cruisers/Swaddlers” and posted descriptions of her baby’s rashes, presumably a result of using the new diapers from the company. Word spread fast. Soon, other moms signed on to the Facebook page and posted similar complaints about rashes with the new P&G diapers. As many fervently expressed in the posts, mothers know best! The demand that “P&G must recall the diapers!” gained traction. The role of Branding Agency is to create, plan, measure and manage branding strategies for clients, including support in advertising and other forms of promotion.
Before long, the Facebook page had over 11,000 “friends” who had similar complaints or supported the efforts of this large band of mothers to get P&G to recall the diapers. To further understand why hiring a Branding Agency Manchester is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
It may not surprise you that the accusation had little credibility. P&G had ample research to prove that the rashes were not due to the new diapers. Many babies get rashes no matter what kind of diapers they use. But considerable damage was done to the brand. Many a Web Design Agency offers the benefit of having worked in a broad cross-section of industries.
Initially, P&G tried to defend itself in the media, and the sides became polarized as more reporters and producers picked up on the story. Then P&G invited a group of moms, including some who were involved in the Facebook page, to a personal meeting and shared the company’s research findings and listened to the moms’ complaints. Sometimes the personal touch—even in a digital age—is what it takes. The story started to lose its traction. The digital age has launched a faster-paced, customer-centric brand world, for sure. You need to be a branding-oriented entrepreneur to deal with it.